Articles¹⁶

Each article belongs to a decision point: comparing quotes, scheduling, customs, layout.

01Budget & costDecision point: comparing quotes
Why Price per Square Metre Misleads
The price per square metre is only one part of the total cost. Two quotes become comparable once each is requested as an itemised list.
02Logistics & scheduleDecision point: project scheduling
When Should the Design of a Custom-Built Stand Be Locked?
Six weeks before the fair the organiser asks for the stand image, dimensions and electricity request; production and shipping can set the lock earlier.
03Design & brandDecision point: choosing the investment type
Reusing a Custom-Decor Stand: The Number of Uses Changes the Maths
Whether a stand will be used at several fairs affects how its parts are designed from the start and how many uses the investment is spread across.
04Logistics & scheduleDecision point: customs and shipping planning
ATA Carnet for Goods Leaving Turkey for a Fair Abroad: What It Covers and What It Doesn’t
An ATA Carnet covers goods that enter the destination country temporarily and return unchanged after the fair; consumables are not covered.
05Design & brandDecision point: layout and circulation design
What Should the First Section of a Stand Facing the Aisle Tell the Visitor?
The first section of a stand facing the aisle makes the brand, the work and what is inside clear. The commercial decision is made months before the fair.
06Budget & costDecision point: reuse and budgeting
The Real Cost of Storing a Stand
Storage is a cost item, and it does not appear in the first budget.
07Venue & rulesDecision point: early compliance with organiser rules
How Does Better Stands Affect Stand Cost? Requirements Differ by Event
The level Better Stands asks for differs by event; according to Informa Markets, a reusable stand generally costs less than a disposable one.
08Logistics & scheduleDecision point: choosing where to produce
Local Production or Shipping from Turkey for a Fair Abroad: What the Decision Depends On
Where a stand for a fair abroad is produced depends on factors such as the number and volume of parts, lead time, venue rules and reuse.
09Design & brandDecision point: planning a multi-country fair programme
How to Keep the Same Brand Standard Across More Than One Country
The same brand look across countries is kept by adapting the stand to each fair's rules; the rules differ from venue to venue.
10Venue & rulesDecision point: setting the build-up, shipping and travel plan for a fair abroad
Hannover Messe: Exhibitor and Visitor Guide
Hannover Messe exhibitor and visitor guide: build-up and dismantling rules, shipping and ATA Carnet, hotels, travel, visas and Ministry of Trade support.
11Venue & rulesDecision point: planning stand design, technical applications and shipping according to the rules of the exhibition grounds
Messe Düsseldorf Exhibition Grounds: Exhibitor and Visitor Guide
Messe Düsseldorf exhibitor guide: ceiling and height rules in the technical regulations, stand approval, travel, hotels, shipping, visas and support.
12Venue & rulesDecision point: planning stand design, technical approval, shipping and vehicle access according to the rules of the exhibition grounds
Messe Frankfurt Exhibition Grounds: Exhibitor and Visitor Guide
Messe Frankfurt exhibitor guide: height and rigging rules in the technical guidelines, stand approval, vehicle access, travel, shipping, visa and support.
13Venue & rulesDecision point: planning stand design, technical approval, shipping and vehicle access according to the rules of the exhibition grounds
Messe Köln Exhibition Grounds: Exhibitor and Visitor Guide
Messe Köln (Koelnmesse) exhibitor guide: stand approval, ceiling and height rules, eSlot vehicle access, travel, customs, visa and support.
14Venue & rulesDecision point: planning stand design, approval time and shipping according to NürnbergMesse's rules
Messe Nürnberg Exhibition Grounds: Exhibitor and Visitor Guide
Messe Nürnberg (NürnbergMesse) exhibitor guide: stand approval, ceiling and suspension rules, ServicePartner shipping, travel, hotels, visa and support.
15Venue & rulesDecision point: planning stand design, approval and shipping according to Messe München's rules
Messe München Exhibition Grounds: Exhibitor and Visitor Guide
Messe München exhibitor guide: stand approval, height and suspension load limits, two-storey stands, sprinklers, forwarders, travel and hotels.
16Venue & rulesDecision point: planning stand design, approval and shipping according to Messe Stuttgart's rules
Messe Stuttgart Exhibition Grounds: Exhibitor and Visitor Guide
Messe Stuttgart exhibitor guide: stand approval, height rules, suspension limits, multi-storey stands, sprinklers, forwarding rules, travel and hotels.

Articles16

Why Price per Square Metre Misleads

When Should the Design of a Custom-Built Stand Be Locked?

Reusing a Custom-Decor Stand: The Number of Uses Changes the Maths

ATA Carnet for Goods Leaving Turkey for a Fair Abroad: What It Covers and What It Doesn’t

What Should the First Section of a Stand Facing the Aisle Tell the Visitor?

The Real Cost of Storing a Stand

How Does Better Stands Affect Stand Cost? Requirements Differ by Event

Local Production or Shipping from Turkey for a Fair Abroad: What the Decision Depends On

How to Keep the Same Brand Standard Across More Than One Country

Hannover Messe: Exhibitor and Visitor Guide

Messe Düsseldorf Exhibition Grounds: Exhibitor and Visitor Guide

Messe Frankfurt Exhibition Grounds: Exhibitor and Visitor Guide

Messe Köln Exhibition Grounds: Exhibitor and Visitor Guide

Messe Nürnberg Exhibition Grounds: Exhibitor and Visitor Guide

Messe München Exhibition Grounds: Exhibitor and Visitor Guide

Messe Stuttgart Exhibition Grounds: Exhibitor and Visitor Guide

Tell us about your project.

Articles¹⁶